HOW TO WRITE AN AUTOMATIC EMAIL SENDER HOW TO
HOW TO WRITE AN AUTOMATIC EMAIL SENDER SERIES
HOW TO WRITE AN AUTOMATIC EMAIL SENDER FREE

If people haven’t converted after the first email, you’ll want to add extra motivation.

HOW TO WRITE AN AUTOMATIC EMAIL SENDER FREE

Maybe you need to emphasize your free shipping or provide additional social proof through reviews and testimonials from happy customers. Use those insights to guide how you build out the second email of your cart abandonment series. Run it for a month, and you’ll have a baseline of data around why people aren’t converting.

Add a question to your first email that solicits feedback about why they didn’t complete the purchase. If you don’t know what people’s objections are, you’ll want to ask. Whisky Loot addresses hesitations with their abandoned cart email automation, overtly listing product benefits and including FAQs to push users to complete their purchase. What’s the main reason people aren’t buying your products? Now’s a good time to address those objections head-on, and convince subscribers that your product is worth buying.

HOW TO WRITE AN AUTOMATIC EMAIL SENDER SERIES

If you only have the resources to design a single beautiful email or create a series of text-only emails, you’ll likely get more bang for your buck with the latter. This type of approach is particularly great for bootstrapped businesses. Hello Merch keeps it simple in this text-only cart abandonment email. Add low-cost benefits, and include a link that takes them directly to checkout. Show them a picture of the product if your template allows. Instead, use the first email as a simple reminder: Tell shoppers that they left something in their cart. If your go-to strategy is using offers, you’re throwing your margins to the wind. Some will abandon just to see if you’ll send a discount. Most companies distribute discounts and promo codes immediately after a cart’s abandoned, and savvy shoppers have caught on. Email 1: Remind shoppers of what they left behind I know one company, for example, that sends a seven-part email automation to re-engage abandoned carts.īottom line: If people keep buying from your cart abandonment emails, you should keep sending them. Don’t be afraid to send four, five, six or more emails, especially if that’s what your metrics are telling you.

Look at when conversion rates start to drop to determine when you can end the sequence. Over time, look at your data to determine if and how you need to adjust. Though there’s no one-size-fits-all answer, we generally recommend the following as a place to start if you don’t have your own data: When you send your abandoned cart emails is important.

HOW TO WRITE AN AUTOMATIC EMAIL SENDER HOW TO

How to set up an abandoned cart email series Consider a sequence of emails, and you can continue to reap the benefits long after you push the campaign live. To maximize effectiveness, take this automated email campaign further than a single reminder email. That’s why it’s crucial to have a cart abandonment strategy, and automated cart abandonment emails that support it. That’s a lot of money left on the table from shoppers who were interested enough to add your product to their cart.įortunately, there’s good news: While Business Insider estimates online retailers will lose as much as $4 trillion to cart abandonment, it also estimates that savvy ones can recover about 63% of that lost revenue.

Email marketing automation best practicesĪccording to research from the Baymard Institute, as many as 81.4% of online shopping carts are abandoned.

Shopify Academy Course: Ecommerce Email Marketing 101Įcommerce expert Drew Sanocki shares his method for launching automated email marketing campaigns that build relationships and generate sales. I’m going to walk you through which email automations you should consider, what you need to know before you start broadcasting, and how to make the most of each email. In fact, there are 7 automated email campaigns that nearly every ecommerce business can benefit from implementing. Email marketing helps you build your brand and get better customers who spend more money with you.Įqually exciting is email’s potential to provide lasting value to your business with just a few starter campaigns -and unlike a regular one-to-one business email format, you can automate this process. It also cites that “84% of marketers believe email is important or critically important for customer loyalty.”Įmail continues to provide a high-leverage way to encourage repeat purchases, making your ecommerce business less dependant on the sometimes unreliable flow of new customers. It generates the highest return on investment (ROI) out of the most common digital channels, earning businesses an average of $38 for every dollar invested, according to a VentureBeat Insight study. There’s significant upside to adopting email marketing.

The trouble is, many companies don’t know which automated email campaigns are worth prioritizing and testing. Email marketing automation is a powerful customer retention tool for online retailers.

How to write an automatic email sender